Invest In Your Why - Finances Demystified Blog

Invest In Your Why

When it comes to investing, there are quite a few things you have to consider. How much money can you afford to invest, do you want to invest one time, weekly, monthly? Should you buy stocks, bonds, mutual funds, ETF’s? Do you need a financial advisor or can you do it yourself?

Whew! That’s a lot of things to consider right? And if you have been following me for some time, you know my saying, “Invest in what you own!” Which essentially means, invest in the companies that you already use. For example, if you use Apple products, invest in Apple (AAPL), if you eat Chipotle, buy Chipotle (CMG) stock. You get the idea!

But what if it could be even simpler than just investing in what you own, by investing in your beliefs and ultimately YOUR WHY! With Swell Investing, you can do just that! Swell is a impact investing platform helping people invest in high-growth companies solving global challenges such as the clean water crisis, gender equality, or environmental pollution. Swell enables you to align your investments with your values.


When we invest in a mutual fund, your money is being spread amongst hundreds of companies and you truly do not know the morals of the companies that you are investing in and if they are using your money for good. Some of these companies could be using your money to grow their business in tobacco, firearms, or even monopolizing on the prison system. Each of Swell’s six thematic portfolios are comprised of companies innovating in areas such as Green Tech, Renewable Energy, Clean Water, Zero Waste, Disease Eradication, Healthy Living. Swell’s Impact 400 contains the 400 most impactful companies across virtually every economic sector. With Swell, you can be confident your money is aligned with your morals.

As you can see there are so many benefits to impact investing and with Swell Portfolios, you become an owner in the companies that you are investing in! #BossMoves With mutual funds you own a piece of a basket of stocks, bonds, etc. With Swell’s portfolios, you actually own partial shares of the companies you love. Want to own a piece of adidas, with their dedication to making shoes out of plastic waste? You got it! Love your Tesla and want to own Tesla stock? Swell makes it happen!

Ready to get your impact investing on? Visit today and use promo code DOMINIQUE50 for a $50 bonus when you open an account.

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